Hi, We’re the FitFionaJ Team!
We’re fitness coaches who believe in sustainable strength, workout playlists that make you move, and that 10 minutes of movement beats 0 minutes of perfection. (And yes, we’ve all had those days when putting on workout clothes felt like an achievement.) We believe in science-backed methods, celebrating non-scale victories, and that strong women build each other up.
You’re not just looking for workouts. You’re looking for workouts that work.
As fitness coaches, our mission is to help you build sustainable strength so you can live fully in every area of your life.
Have you ever heard the saying “Getting fit just takes discipline and commitment”? Well, if you’ve ever tried to transform your fitness while balancing a full life, you know that’s so not true.
If you’re trying to prioritize your health as a busy woman, you know that getting stronger means navigating conflicting advice, finding time that doesn’t exist, and trying to figure out what actually works for your body. You’re a meal planner, a workout scheduler, a motivation finder, a progress tracker…the list goes on and on.
But there comes a point where you realize the overwhelm has to stop. Because you’re not a fitness expert, and you shouldn’t have to be.
That’s where we come in.
Around here, we believe:
Around here, we believe:
SO, WE’RE FITNESS COACHES…
But our members would tell you that our *TRUE STRENGTH* isn’t just creating workouts. It’s seeing the capable, confident you that deserves to emerge–your best you– and helping it happen.
“FitFionaJ was founded with one clear mission: to redefine what strength means for busy women navigating today’s demanding world.”
Fiona was in the midst of raising five children, including two babies just 15 months apart, and she felt like her body had become unrecognizable—almost 200 pounds, constantly exhausted, and disconnected from the strong, energetic woman she once knew.
She started working with a trainer simply because she wanted to feel like herself again. But it became so much more than that.
Fiona realized that strength training wasn’t just about changing her body—it was about reclaiming her identity and mental clarity. She saw firsthand how building physical strength pulled her out of the fog and gave her the energy to fully show up for her family. And it changed the way she understood fitness for busy women juggling multiple responsibilities.
Now, as a certified personal trainer and fitness coach, Fiona helps women build sustainable strength without sacrificing their priorities. Because she believes every woman deserves the confidence and capability that comes when fitness enhances her life instead of competing with it.
Meet the team
A mom of five with a passion for making fitness accessible at home to busy women, Fiona brings her experience as a certified personal trainer (AFAA PFT), nutrition coach (PN1), and multiple fitness certifications to every program she creates. Beyond her professional expertise, Fiona understands firsthand the challenge of balancing health goals with a busy life. She's known for her motivational style, practical approach, and ability to make even the most intimidated fitness newcomer feel capable and welcome.
With over 15 years of coaching experience, Jennie brings expertise in nutrition and fitness to the FitFionaJ team. Her credentials include Precision Nutrition Level 1 & 2, an 8-month nutrition coaching mentorship, NASM certified personal training, Crossfit Level 1 & 2, and a BS in Physical Education from Utah State University. The former Director of Nutrition at MyQFit, Jennie specializes in sustainable nutrition approaches for maximum results. This passionate, seasoned, and authentic coach is an avid reader who energizes with Imagine Dragons and finds joy in global travel adventures with her family.
Behind every smooth interaction with FitFionaJ, you'll find Abbie's careful attention to detail. From polished workout videos to streamlined communications, she ensures your experience is seamless and focused on what matters most—your fitness journey. Her behind-the-scenes work makes it easier for you to concentrate fully on building your strength and achieving your goals. This ambitious, creative, and thoughtful team member enjoys 2000s playlists, finds inspiration in books like 'The Empowerment Paradox' and 'The Art of Happiness,' and is currently embracing the joys and challenges of first-time motherhood.
Beyond the Workouts
When we’re not creating fitness content, you’ll find us embracing life’s adventures. Fiona loves traveling, spending time with family, and occasionally indulging in delicious food (balance is everything!). Our team values nature, new experiences, and the quiet moments of self-care that keep us energized.
We believe fitness should enhance your life, not consume it—and we live that philosophy every day. Whether it’s hiking with family, exploring new cities on foot, or simply having the energy to fully engage with what matters most, we’re passionate about helping you build strength that serves your whole life.
Science-backed workouts, proven programs, and sustainable approaches?
We’re committed to them, and we respect what truly works long-term.
But before we recommend any fitness solution, we start with what matters most. Our approach is rooted in understanding the real challenges busy women face every day. A lasting transformation isn’t built with generic workout videos.
Creating sustainable strength requires clarity, structure, and support—whether through our guided programs or our flexible workout library. We believe that when exercise enhances your capabilities rather than draining your resources, you build confidence, develop strength, and experience the joy of movement that extends to everything else you do.
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